The most beneficial corporate social responsibility (CSR) goes beyond philanthropy and compliance to include sustainable business models that promote a positive future society. CSR should be considered integral to a company’s brand and strategic plan; providing foresight in alignment with the values and vision.

Foresight includes understanding the long term implications of any actions. Everyone within an organization is responsible for foresight. To give an example, at Microsoft I would speak with thought leaders and policy makers about the concept of average people tracking each other with their smart phones. This was when GPS in phones was on the horizon. Beyond the coolness factor, it was important to recognize that this ability would likely change society. We needed to be thoughtful about our adoption, assuming permission would always be necessary. HA! That ship sailed!

Regardless, we need to be clear about what we’re enabling as we change the world. Sharing foresight about potential change drivers will help prevent future naive actions. (Always an optimist!)

Where to start with CSR? Get clarity on corporate values. From there, make choices in service to what is valued and the roadmap will unfold more easily and with purpose.

CSR will be at the center of our forward work.