Steve was a pioneer for the individual, humanizing technology to meet our needs. Apple is a success because of this.

Steve changed the way we will deliver computing forever, knowing how to manage and present potential complexity in ways that people could understand. He got that it was not about the technology but what the technology could enable. He knew that people like to be guided and would happily trade their freedom of choice for good experiences.

Good design starts with the user and puts the user at the center of every decision made, Apple gets this. Where Apple shines is in making its users feel like they belong to something good, as a result its users are loyal.

Thanks Steve for providing the gateway to my personal computing experiences and although I don’t currently use Apple products regularly, I am still loyal.